.png)
Welcome to Talent Edge! We specialize in eye tracking technology to enhance behavioral science research Our innovative solutions provide valuable insights into human behavior. Let's unlock new research possibilities together!
About Us
Finding Inspiration in Every Turn
At Talent Edge, we see eye tracking as the next leap in intelligent systems; technology that anticipates intent and adapts seamlessly to how we think, move, and engage. It’s powering safer journeys, smarter workplaces, and breakthrough research by revealing the link between attention, decision-making, and human behavior. Eye tracking isn’t just about where we look, it’s about understanding what drives our focus.
What is Eye tracking?
Eye tracking is a sensor-based technology that monitors eye position and movement to pinpoint the user’s exact point of gaze — what they’re looking at and where. This can be tracked across digital screens, real-world settings, and virtual or augmented environments.
As it evolves, eye tracking is becoming a vital tool for understanding human behavior, refining user interfaces, and enhancing human–machine interaction.
Eye Tracking Demo
The video below showcases how eye tracking technology works and its significance in understanding user behavior.
Applications
Eye tracking research is a fascinating that explores how we visually perceive the world around us. analyzing where and how long individuals focus their gaze, we can gain valuable insights into attention, cognition, and behavior. This innovative approach has applications across various, including marketing, user experience design, and psychology. With our services in eye research, we aim to provide you with in-depth analysis actionable insights that can enhance your projects drive results.
Consumer Insights and Retail
In retail and consumer insights, eye tracking helps brands understand which products catch shoppers’ attention, how packaging performs on shelves, and whether store layouts are optimized. In ecommerce and digital UX, it reveals which parts of a webpage draw attention, tests ad visibility and banner blindness, and identifies where users drop off during checkout processes.
Advertising and Media Analysis
Eye tracking evaluates how effectively ads and product placements capture viewer attention, while in accessibility, it helps improve digital experiences for people with low vision, dyslexia, or cognitive challenges.
Academic and Behavioural Research
In academic and behavioral research, eye tracking is used to study reading patterns, attention, and cognitive bias. It’s commonly paired with EEG or fMRI to better understand brain-behavior connections. In healthcare, it supports the diagnosis and monitoring of conditions like autism, ADHD, Alzheimer’s, and Parkinson’s, and is also used in rehabilitation and surgical training.
Types of Eye Tracking
Screen Based
Eye Trackers
Screen-based eye trackers are fixed devices used to track eye movement while a person interacts with content on a screen. They capture data like fixations, heatmaps, and gaze paths, making them ideal for website testing, digital product design, and ad performance analysis. Researchers also use them in reading studies, education, and psychology to understand attention and decision-making in controlled environments.
Glasses Based
Eye Trackers
Glasses-based eye trackers are wearable devices that track eye movement in real-world settings. They record what the wearer sees and where they look, making them useful for in-store research, navigation studies, healthcare assessments, and sports performance. These trackers are ideal for capturing natural behavior in dynamic, mobile environments.
Contact Us
Reach out for a consultation or a demonstration
